Soko Glam

Soko Glam Follow us to be the first to know about exclusive K-beauty news and offers! Learn, discover and shop at sokoglam.com. New to skincare? New to beauty?
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Skincare expert and licensed esthetician Charlotte Cho brings the best of Korean skincare, beauty, and culture Stateside. Always on the lookout for the most innovative and trusted brands, as well as amazing spots in Seoul, she makes skincare fun and approachable. Soko Glam is a lifestyle brand and ecommerce beauty community founded by Charlotte Cho and husband David Cho. The site offers the best s

election of Korean beauty products and content: each product is curated with personal recommendation by Charlotte, who is a K-beauty fan and board-certified esthiologist. Soko Glam has been featured in numerous publications, including Vogue, Allure, The New York Times, Into The Gloss, Bloomberg News, and The Today Show, and is a 2015 Lang Fund Venture recipient. Whether it’s the innovative Neogen Bio-Peel or life-changing Son & Park Beauty Water, there is a product on Soko Glam for every beauty fan out there. New to Korea? Maybe a combination of all the above? Don't be shy -- come learn with us! Have only good skins ahead and read The Klog: theklog.co

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Good to know:

- Free Standard Shipping to the USA for orders of $35 or more. All other USA orders are shipped based by weight using USPS Priority Mail with tracking - 3 Days or less! :slightly_smiling_face:

- Free Standard Shipping to Canada for orders of $75 or more. All other Canada orders are shipped based by weight using USPS First Class International Package with no tracking (10-15 Days).

Currently pretending like a sheet mask will heal the trauma from watching last night’s finale 😩
04/07/2025

Currently pretending like a sheet mask will heal the trauma from watching last night’s finale 😩

04/05/2025

Final giveaway alert!🚨 We’re back with our LAST Korean SPF giveaway, where we’re gifting lucky winners a curated sunscreen set each week (these include Korea-only sunscreens that aren’t OTC-approved for retail, so we’re giving them to you!). We’re selecting 20 winners to receive a set of two of sunscreens: Cica Moisture Sun Cream Cushion + Cica Gel Sunscreen Serum OR the Mineral Sun Stick + Air Fit UV Defense Sun Cream.

Here’s how to enter:
✨ Follow and
✨ Tag a friend in the comments (every tag = one entry!)
✨ Bonus: Share this post to your IG Story and tag for extra entries
✨ Must be 18+ and based in the US
✨ Winners will be contacted via DM by 11:59 PM EST on April 8

Got a skin concern? K-beauty’s got you! 🫰🏼
04/03/2025

Got a skin concern? K-beauty’s got you! 🫰🏼

03/30/2025

Giveaway alert! 🚨 We’re back with round 3 of our Korean SPF giveaway series, where we’re gifting lucky winners a curated sunscreen set each week (these include Korea-only sunscreens that aren’t OTC-approved for retail, so we’re giving them to you!). This week, we’re selecting 18 winners to receive Double Vita Spot Toning Serum + Double Vita Watery Sun Serum SPF 50 ($60 value!).

Here’s how to enter:
✨ Follow and
✨ Tag a friend in the comments (every tag = one entry!)
✨ Bonus: Share this post to your IG Story and tag for extra entries
✨ Must be 18+ and based in the US
✨ Winners will be contacted via DM by 11:59 PM EST on April 2

Giveaway alert! 💝 ($123 value‼️) okay, so we may not know much about sports, but thankfully we know our skincare 😜 In ho...
03/22/2025

Giveaway alert! 💝 ($123 value‼️) okay, so we may not know much about sports, but thankfully we know our skincare 😜 In honor of Acid Week we’re giving away our Soko version of the Final Four to one lucky winner, featuring 4 top exfoliating products that will leave you glowing from head to toe. 💫

Here’s how to enter:
✨ Follow
✨ Tag a friend in the comments (every tag = one entry!)
✨ Bonus: Share this post to your IG Story and tag for extra entries
✨ Must be 18+ and based in the US
✨ Winners will be contacted via DM by 11:59 PM EST on March 25

Your Acid Week glow up starts here! 💫 Use code ACID20 to get 20% off skin-glowing AHAs, BHAs, and PHAs, chemical and phy...
03/19/2025

Your Acid Week glow up starts here! 💫 Use code ACID20 to get 20% off skin-glowing AHAs, BHAs, and PHAs, chemical and physical exfoliants, and barrier-loving essentials to balance and restore. Visit the link in bio to shop!

03/15/2025

We’re back with round 2 of our Korean SPF giveaway series, where we’re gifting lucky winners a curated sunscreen set each week (these include Korea-only sunscreens that aren’t OTC-approved for retail, so we’re giving them to you!). This week, we’re selecting 19 winners to receive ’s Vita-Ampoule Sunscreen and Run Screen ($62 value!).

Here’s how to enter:
✨ Follow and
✨ Tag a friend in the comments (every tag = one entry!)
✨ Bonus: Share this post to your IG Story and tag for extra entries
✨ Must be 18+ and based in the US
✨ Winners will be contacted via DM by 11:59 PM EST on March 18

03/09/2025

Sunscreens too good to sell? Yep. These coveted K-Beauty SPF formulas aren’t OTC-approved, so they won’t be hitting our shelves… but that just means more for you! We’re giving them away exclusively to our Soko Glam community—because who doesn’t love a little K-Beauty surprise?

Each week, we’ll be gifting a curated SPF set to lucky winners, and to kick things off, we’re giving away this .us duo featuring their All-Day Airy Mineral Sunscreen and All-Day Airy Sunscreen. Here’s how to enter:

✨ Follow and .us
✨ Comment below tagging a friend (every comment is an entry!)
✨ Bonus Entries! Share this post to your IG Story and tag and .us
✨ Must be 18+ and based in the US
✨ Winners will be selected and notified on 3.10 by 11:59pm EST

(slide 4 is our worst nightmare FYI) 😅 Happy post-Oscars Monday to those who celebrate 🏆
03/03/2025

(slide 4 is our worst nightmare FYI) 😅 Happy post-Oscars Monday to those who celebrate 🏆

How does Suhee from our South Korea HQ take her 10 Minute Break? A gua sha session from face to scalp! Get inspired by o...
03/02/2025

How does Suhee from our South Korea HQ take her 10 Minute Break? A gua sha session from face to scalp! Get inspired by our resident gua sha expert, who shares her tips for a face-lifting, pampering session, plus the products she loves to pair it with.

We’re kicking off International Women’s Month with some of our favorite female-founded brands. ❤️ Which brands do you ha...
03/01/2025

We’re kicking off International Women’s Month with some of our favorite female-founded brands. ❤️ Which brands do you have to add? Drop them below! 👇🏼

“My routine can change each week depending on what my skin needs (right now it’s vvvv dry - thank you NYC winters!). But...
02/19/2025

“My routine can change each week depending on what my skin needs (right now it’s vvvv dry - thank you NYC winters!). But working at Soko, I’ve been able to build a routine of rotating products that I know will make an immediate impact on my skin,” says our brand manager ✨ Swipe to see some of her product faves she’s loving at the moment. Any questions for her? Drop them below!

How you handle relationships says a lot… so does your skincare. 😉 We’ve paired our favorite products with your dating st...
02/13/2025

How you handle relationships says a lot… so does your skincare. 😉 We’ve paired our favorite products with your dating style—because your skin deserves a match made in heaven. 💖

Join co-founder and .leeee of as they spill their best glass skin secrets with —from game-changing hydration hacks Fe...
02/13/2025

Join co-founder and .leeee of as they spill their best glass skin secrets with —from game-changing hydration hacks Felicia picked up on her Korea trip to pro-level tips for achieving that coveted glass skin glow. ✨
Oh, and did we mention giveaways? 👀 We’re gifting 5 lucky winners a Yuja Vitamin Sleeping Mask 🍋, plus one grand prize winner will score the ultimate 6-piece Hanyul set! 💖
Don’t miss out—RSVP at ’s link in bio! 

02/08/2025

Double the mask, double the glow ✨ see how takes her 10 Minute Break and hits the weekly reset button on her skin 💆🏻‍♀️

there’s nothing we trust more than a review, and these Soko products made the cut - see what they had to say about thes...
02/05/2025

there’s nothing we trust more than a review, and these Soko products made the cut - see what they had to say about these best-sellers!

and the award for glassiest skin goes to... anyone shopping at Soko Glam 🏆💅
02/03/2025

and the award for glassiest skin goes to... anyone shopping at Soko Glam 🏆💅

don’t know where to start when it comes to picking a Korean sunscreen? we’ve got you covered 😎 here are some of our favo...
01/26/2025

don’t know where to start when it comes to picking a Korean sunscreen? we’ve got you covered 😎 here are some of our favorite picks per skin type! any questions? shout em out below and we’ll answer!

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Videos

Have you started spring cleaning your skincare routine? We’ve got some moisturizer reccs to help you get started! Think: lightweight or gel formulas that keep your skin nourished and hydrated without weighing you down. 💦 products mentioned: ✨ @klairs.us midnight blue calming cream ✨ @imfrom_usa mugwort cream ✨ @thenimetyou bong bong bounce cream ✨ @torriden_official dive-in cream ✨ @cosrx snail 92 all in one cream

We’re back with a new episode of The Essence of It All! 🙋🏻‍♀️ @charlottejcho talks 2025 K-Beauty Trends featuring this year’s snail mucin comeback, emerging hair and body care brands you need to know, and our current fav trend: layering milky toners.🥛 Watch the full episode on YouTube via the link in bio! 🫰🏼

Your Vitamin C is only as good as the way you store it. Keep it in a dark, cool place and you’re on your way to glowing skin. 🌞 #nationalvitamincday #kbeauty #vitaminc #skincareroutine #sokoglam

Dealing with body acne or KP (keratosis pilaris) aka strawberry skin? 🍓 Here are the Soko-approved products that you should add into your regimen to get soft, clear skin by summertime. ☀️ products mentioned: ✨ @naturiumskin glow getter multi oil body wash ✨ @somebymi.official_us miracle acne clear body cleanser ✨ @arencia_global fresh cloud scrub ✨ @dr_orga red spot mist ✨ @huxley_usa Moroccan gardener body oil & lotion #kbeauty #skincareroutine #bodyacne #keratosispilaris #bodycare #sokoglam

battle of the viral hyaluronic serums 💥 Which one are you choosing? 👀 products mentioned: ✨ @theplantbase_official Waterfall Moist Balanced Hyaluronic Acid ✨ @torriden DIVE-IN Low Molecular Hyaluronic Acid Serum

Treat your Monday to the latest K-Beauty arrivals, now available at sokoglam.com. ✨ @arencia_global Holy Hyssop Serum 30 ✨ @abib.global Collagen Eye Patch ✨ @abib.global Glutathiosome Dark Spot Serum ✨ @arencia_global Artisan’s Hyssop Blurring Cream #kbeauty #skincareroutine #viralkbeauty #viralskincare #sokoglam

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